100 articles
Help centre.
One hundred short answers: how to set Profflow up, how each figure is worked out, and where to find it.
Getting started
Install, plans, and finding your way around.
- What Profflow does
- Install Profflow from the Shopify App Store
- Your first thirty minutes
- Measured and estimated figures
- Try the demo before connecting
- Free, Growth and Pro
- Change or upgrade your plan
- Cancel a paid plan
- Connect a second store
- Find your way around the dashboard
- Date ranges and time zones
- Getting help from a person
Costs and settings
What things cost — the part that makes profit measured.
- Set your country and currency
- Do your prices include VAT?
- Choose your VAT scheme
- Cost of goods as a percentage
- Enter product costs
- Why last month’s profit does not change when a cost does
- Landed cost: freight, duty and insurance
- Shipping, packaging and handling per order
- Payment fees, and a rate per payment method
- Fixed costs and expenses
- Cash on hand
- The audit log
Profit and orders
How profit is worked out, order by order and cut every way.
- How net profit is worked out
- The VAT inside a European price
- One order, to the cent
- The Orders table
- Profit by day, hour, country, code and more
- Best day, worst day, days above zero
- CM1, CM2 and CM3
- What if goods cost more, or shipping went up?
- The daily P&L
- Gift cards: owed, not earned
- Partial returns and restocked goods
- Returns by product
- Products bought together
- Reconciliation: the figures that must agree
Ads and attribution
Ad spend, the pixel, and ROAS on what stayed.
- Connect Meta Ads
- Connect Google Ads
- Connect TikTok Ads
- Import ad spend from a file
- Install the Profflow Pixel
- ROAS on what stayed
- Break-even ROAS and CPA
- Attribution models and windows
- Ad depth: creatives ranked, and whether they are tiring
- Budget moves, for your approval
- Does a channel add sales? The on/off view
- MER, pacing and the daily spend line
Tax: EU, UK, US and beyond
OSS, IOSS, UK VAT, US nexus — prepared from your orders.
- The Tax centre
- Prepare your EU OSS return
- The €10,000 OSS threshold
- IOSS for parcels into the EU up to €150
- Prepare your UK VAT return
- UK VAT registration: the £90,000 line
- The UK Flat Rate Scheme
- US sales tax nexus
- Selling to Canada, Australia, Norway, Switzerland, New Zealand
- Check a customer’s EU VAT number
- B2B sales under the reverse charge
- What each return will come to, and when it is due
- Refunds on orders from an earlier period
- Tax reports: zero-rated, exempt, by product and channel
- VAT rates that changed mid-period
- The tax readiness score
- DDP or DAP: who pays the import tax
Cash
Where your cash is heading, day by day.
Stock and purchase orders
Landed cost, FIFO, bundles, reorders.
Operator, alerts and next moves
What to do next — each action waiting for your approval.
Connections, data and your account
Processors, shipping, your team, and getting your data out.
Still stuck?
Write to hello@profflow.co with your store address and what you saw. The founder reads every message, usually within a day.
Prefer one long page? The manual covers set-up end to end.