Free tool · no sign-up
Price calculator:
what to charge
What one unit costs you and the margin you want to keep. See the price that gets you there — after the VAT inside it, the payment fee and the ad that sold it.
Price to charge
€37.16
At this price one unit keeps €11.15 — 30% of what the customer pays.
- Kept per unit
- €11.15
- Price without VAT
- €31.22
- Markup on cost
- 123%
| 15% margin | €28.73 | keeps €4.31 |
|---|---|---|
| 20% margin | €31.08 | keeps €6.22 |
| 30% margin | €37.16 | keeps €11.15 |
| 40% margin | €46.19 | keeps €18.48 |
| 50% margin | €61.03 | keeps €30.51 |
It costs €19.00 to sell one unit before the payment fee and the VAT. The price carries both, and the margin.
01 / How it is worked out
The arithmetic, in the open
The margin is a share of what the customer pays. So the price has to cover, out of that same amount: the VAT inside it, the cost of the unit, its shipping, the ad that sold it, the payment fee (a share of the whole price) and the margin itself.
Solved for the price: it is the unit’s costs divided by what is left of one unit of money after VAT, the payment fee and the margin. That is the same per-unit arithmetic the discount tool uses, run the other way.
It is one unit at one price. On a connected store Profflow works it out per product, from the costs you have entered and the ads that sold each one.
02 / Questions
What people ask with it
What is the difference between margin and markup?
Markup is the profit as a share of what the unit costs you; margin is the profit as a share of the price. A 100% markup is a 50% margin. This page shows both, and the margin is the one that stays true when prices change.
Why is the price higher than cost plus my margin?
Because the customer’s price also carries the VAT, which is not yours, and the payment fee is a share of the whole of it. Both come out before anything is profit, so the price has to be larger than a simple markup suggests.
Should I include the cost of ads?
If most orders come from ads, yes: an order that cost €8 to acquire has to pay for that €8 as well. Enter the average ad cost per order; with none, the price is for an order that came in for free.
How does Profflow do this on a connected store?
It shows each product’s real margin at its current price — after VAT, goods, shipping, fees and the ads that sold it — so a price that has drifted below the margin you want is flagged rather than found at month end.
03 / More free tools
The other questions, answered the same way
Profit calculator
What a month keeps after ads, fees, returns, goods and shipping.
Use it →Discount break-even
How deep a sale can go, and how many more units it has to sell.
Use it →Break-even ROAS
The ROAS below which an ad loses money on every order.
Use it →Shopify fees
What Shopify, the payment providers and the apps take from a month’s sales.
Use it →Free-shipping threshold
The order value above which free shipping still earns the margin you want.
Use it →P&L template
A monthly P&L to download — sales down to net profit, for Google Sheets or Excel.
Use it →Store check
What a store’s own public pages show about its prices and stock.
Use it →
See it on your own store.
This is an estimate from the figures you typed. A connected store is measured order by order — read-only, in about ten minutes.