Does a channel add sales? The on/off view
Your store’s own sales on days a channel ran and days it did not.
Ad depth compares your daily sales on days a channel had spend with days it had none, shows the difference and how clear it is. If a channel never paused, it says what a seven-day pause could detect. It is evidence, not proof: other things change on those days too.
Not answered? Write to hello@profflow.co — usually answered within a day.