Real net profit
£2,521 kept
31.8% OF £7,940 TAKEN
£2,521 kept£5,419 out
Goods, ads, fees, refunds and tax taken out before anything is called profit.
PayPalProfflow + PayPalLive
Make PayPal fees visible
inside every margin.
Transactions, refunds, fees and cash timing join the daily operating model, replacing a generic payment estimate with the cost PayPal actually posted.
Read-only by default EU-hosted Connect this platform independently
Net profit
£2,521
after every cost below
Revenue
£7,940
68 orders
Total costs
£5,419
measured, not estimated
Margin
31.8%
net on gross
Revenue, day by day
£7,940
Two days below zero
Where it went
£5,419
- Cost of goods£2,103
- VAT£1,429
- Advertising£1,180
- Fees & returns£302
- Fixed costs£405
01 / Native context
PayPal data is not a dashboard.
It is operating context.
Profflow reads the source in the language the business uses, then places it inside a complete financial model. No integration becomes the product. It becomes one accountable signal behind the next decision.
01Transactions02Fees03Refunds04Account currency05Daily balances06Commerce totals
- Sources read
- 6
- Write access
- 0
- Figure to check
- 1
- 01Transactions
- 02Fees
- 03Refunds
- 04Account currency
- 05Daily balances
- 06Commerce totals
SourcesEverything PayPal knows,
Everything PayPal knows,
arriving as one figure.
Read-only, in the seller’s own account. Six things that live in six places become one number you can check — beside every other channel you sell and advertise through.
- Your own account
- Measured, not estimated
- GDPR compliant
- Hosted in the EU
One view, everything PayPal
never puts together.
Daily P&L
23/24 days up
TWO DAYS CLOSED BELOW ZERO
Every trading day read as a complete result, not a line of gross sales.
Product contribution
3/6 costed
ONE PRODUCT BELOW CONTRIBUTION
Ceramic mug+£34
Linen apron+£11
Enamel pin−£3
Which products make cash, and which hide a weak margin behind good revenue.
Profit ROAS
3.60× against 4.19×
£1,180 SPENT, MEASURED ON PROFIT
Break-even4.19×
This campaign3.60×
Acquisition measured against contribution, against the break-even it has to clear.
Connect once.
Everything after that is automatic.
Authorise Profflow in your own PayPal account. It reads, it never writes, and you can revoke it from PayPal at any time.
02 / Continuous reasoning
From source signal
to business decision.
Observe
Read transactions, refunds and fees.
Measure
Replace the configured estimate with actual cost.
Explain
Identify mix and refund effects.
Operate
Carry the result into profit and cash decisions.
03 / What it unlocks
Built for the questions
operators actually ask.
Actual fee cost
Use measured PayPal fees in profit instead of applying one rate to every order.
↗Refund economics
Show refunded sales and their payment consequences together.
↗Payment-mix view
Compare PayPal cost with other payment rails without blending them into one unexplained percentage.
↗Cross-border signals
Surface fee movements connected to international transaction mix.
↗Daily reconciliation
Place the charge on the date PayPal reports it for a traceable P&L.
↗Cash context
Keep payment timing beside operating profit and expected cash.
↗04 / Control
Your data stays evidence.
You stay the operator.
- Read-only connectionProfflow observes permitted data; it does not silently change the source.
- Measured stays measuredActual charges remain distinct from estimates and modelled outcomes.
- Every answer is traceableOpen a conclusion and follow it to the dated rows behind it.
- Human approvalConsequential actions remain yours to review and execute.
05 / One operating system
Connect only what
this business uses.
Every source is useful independently. Profflow joins context where it exists without requiring an artificial stack.
Questions
Before you connect PayPal.
Does the integration move money?+
No. Profflow reads permitted payment data and cannot create payments, refunds or withdrawals.
Why not use a fixed PayPal fee percentage?+
A fixed rate cannot explain cross-border mix, refunds or fee changes. Measured charges keep the P&L accountable.
Can PayPal and Stripe both be connected?+
Yes. Each rail remains separate in the evidence and joins the business total only after currency and period checks.
Is PayPal required?+
No. Connect only the payment systems the business uses.
PayPal
Ready when you are
Put PayPal in full business context.
Transactions, refunds, fees and cash timing join the daily operating model, replacing a generic payment estimate with the cost PayPal actually posted.
Connect PayPal