Shopify-nativeTurn store activity into financial control.
Orders, products, payments, acquisition, refunds, VAT and cash flow are interpreted as one Shopify operating model.
- Product contribution
- Profit ROAS
- VAT and OSS in cash flow
AI operating system for ecommerce
Every signal,
one operating system.
Profflow reads the business behind every sale, explains what changed, forecasts what follows and prepares the next decision.
Profflow OS Reading your accounts
Acquisition
Spend by ad setPayments
Fees actually chargedProfflow IntelligenceNet profit, VAT and the cost model, in one place
- Reconcile
- Explain
- Forecast
- Recommend
01DecisionThe one thing worth doing, with its working
02ForecastCash and profit ahead, with a range
03ActionCarried out only once you approve it
01 / The product
Analytics tells you what happened.
An operating system responds.
Profflow continuously reads the financial and operating signals already present in the business. It turns those signals into a complete view of profit, cash and the decisions behind both.
Your Shopify store is the model. Ad accounts and payment processors add measured costs to it; none of them is required to start.
02 / Financial control
One business model.
Six ways into it.
Start with the question that matters today. Every view uses the same underlying revenue, cost and timing model.
01Shopify
Real net profit
One retained-profit figure after goods, ads, fees, refunds, shipping and VAT.
02ShopifyDaily P&L
A complete result for every trading day, with the costs that made it green or red.
03Financial controlCash-flow forecast
See the effect of payout timing, fixed costs and planned commitments before the balance moves.
04AdvertisingProfit ROAS
Measure acquisition against contribution after variable costs, not attributed revenue alone.
05European commerceEU VAT & OSS
Keep VAT inside the operating model, split by destination and visible before filing.
06BillingInvoices
Create sequential, tax-correct invoices from the information already in Profflow.
07Per productProduct contribution
Rank products by what they leave after discounts, VAT and their own cost — with each row saying whether that cost was real or estimated.
08Forward viewForecast
Revenue, profit and orders projected forward, each with a range measured from how far the same method missed this store’s own history.
09PromotionsDiscount profitability
What a promotion gave away out of contribution rather than revenue, and the extra volume it needed to break even.
10TrustReconciliation
The identities that must hold to the cent, the coverage checks and the variances worth naming — run on every load.
11WatchingAlerts
Eight rules watching profit, margin, revenue, ROAS and runway against lines you set — each alert carrying the threshold it crossed.
12WrittenBriefing
What happened, what moved, what to watch and what to do — written from the figures on the screen, the same way twice for the same period.
13ExplanationRoot-cause analysis
The change in profit split exactly into the lines beneath it, adding back to the cent, with the largest mover named.
14What to do nextRecommendations
Ranked by money a month, with the arithmetic on the card, a confidence about the inputs and the risk if it goes the other way.
15One numberFinancial health
One score from margin, runway, ad return, refunds and growth — and any component it cannot measure is dropped rather than guessed.
16Measured costPayment fees
What Stripe, PayPal and Klarna actually charged, day by day, with the days they did not cover filled from your rate and labelled.
17Against whatPeriod comparison
A period is a pair of dates, the whole screen answers for it, and the comparison is the equally long stretch immediately before.
18Getting it outAccounting export
The P&L as a file, built from the same computation the dashboard renders, with measured and estimated still marked apart.
03 / Native by design
Choose the business
you actually operate.
Shared intelligence does not mean flattened data. The language, economics and daily questions stay native to each platform.
Shopify-native04 / Continuous operation
From raw signal
to the next move.
Observe
Orders, fees, refunds, ads, payouts and costs arrive as business signals.
Detect
Profflow finds the movement that changed profit, margin or cash.
Explain
The cause is written plainly and connected to the figures behind it.
Forecast
Measured history becomes a labelled view of what may happen next.
Recommend
The operating system prepares a decision and shows the expected trade-off.
Act
You approve consequential changes. Profflow never silently takes control.
05 / Control
Intelligence with
receipts.
- Read-only by defaultProfflow observes permitted sources and does not silently change them.
- Measured stays measuredActual charges remain distinct from estimates and forecasts.
- Every answer has contextConclusions carry the figures and periods that produced them.
- You remain the operatorRecommendations can be prepared; consequential action stays yours.
Questions
About the
operating system.
Is Profflow another attribution dashboard?+
No. Advertising is one input inside a wider profit and cash model. Profflow follows what happened after the sale as well as what produced it.
Does the system change my store automatically?+
Not by default. Connections are read-only, and consequential actions remain yours to review and approve.
What is measured and what is forecast?+
Orders, refunds and connected charges are measured. Forecasts and estimates are labelled separately so they cannot quietly look like booked results.
Ready when you are
Put the whole business
in context.
Start with your Shopify store. Profflow builds the operating model around the business you already run.