Break-even ROAS and CPA
The line under which ads lose money, from your own margin.
Break-even ROAS is revenue divided by what the orders kept before ads. Spend more per euro of sales than that and the ads take everything. Break-even CPA is the average an order kept: the most you can pay to win one. Both are on Profit by and update with your costs.
A product not yet listed? The calculator for a new product gives its break-even ROAS from its price and cost.
Not answered? Write to hello@profflow.co — usually answered within a day.