I understand the problem
I ran a Shopify store myself. Profflow was not drawn on a whiteboard — it exists because I needed it, and every part of it is there because I felt the lack of it.
About Profflow
The story of Profflow,
a profit tool built by someone who needed one.
Before Profflow I ran my own Shopify store. I know what it is to open the dashboard, see a large revenue figure and have no idea how much of it actually stays. This is how that became Profflow.
- 2026
- Founded
- Tallinn
- Built in
- One
- Person, so far
- EU
- Where your data stays
How it started
From my own store to Profflow, in four steps
- 01
It started with my own store
Before I wrote a line of Profflow I ran a Shopify store of my own. Like most small store owners I was the buyer, the marketer and the bookkeeper at the same time — and the bookkeeping was always the part that waited.
- 02
Revenue looked good. Profit was a guess.
Shopify told me how much I sold. It did not tell me how much I made. After ads, returns, fees, shipping and VAT, the number I kept was a different number entirely. I spent hours every month in a spreadsheet working it out. Sometimes I got it wrong. Some months I did not do it at all.
- 03
I talked to other store owners
Every one of them had the same problem. They were scaling ads, ordering stock and hiring without knowing their real figures. Some found out months later that they had been running at a loss the whole time. That is when it stopped being my problem and became the problem.
- 04
So I built the tool I needed
Connect the store once, read-only. Profflow pulls revenue, fees, returns, ad spend and VAT, subtracts them in front of you and shows the one number that is left. No spreadsheet, no guessing, and the arithmetic is on the page rather than behind it.
What it is built on
Built by a store owner, for store owners
Made for Europe
EU VAT, the OSS threshold, multiple currencies. Built in Estonia, hosted in the EU, GDPR-compliant from the first day rather than retrofitted.
Simple on purpose
You do not need an accountant to read it. Four short questions at setup, and every figure after that is worked out for you.
You talk to the founder
No support queue and no ticket number. Members message me directly, and when something is missing or broken it usually gets fixed the same day.
The person behind it
Every store owner deserves to know their real profit — not at the end of the month, not after hours in a spreadsheet, but now. I built Profflow so nobody has to run their store on a revenue number the way I did.
Open, rather than stated
- Every figure on this site is demo data, and says so
- Every platform not connected is marked not connected
- Every price change is dated in the changelog
- Every competitor named is named for comparison only
Ready to know your real profit?
Look at it working first — the demo is free, no card. Then one figure that does not move, billed monthly, cancelled from the portal.