From the store’s own orders, 1 Sept 2026 – 30 Sept 2026. A month here is these 30 days.
Where it goes
- TikTok Ads spends more than its sales leave1.12× return against a break-even of 2.75×€438a month
- 3 products sell below cost of goodsHosting Bundle, Linen Napkins · Set of 4, Round Mirror · Large€232a month
Three decisions
- TikTok Ads: cut spend to what its sales pay for€438a month
HowSpend, less what its sales are worth at the store’s break-even return — 1.12× return against a break-even of 2.75×
FromTikTok Ads and Shopify orders
How surePart measured: Spend measured; which sales it caused is the platform’s attribution
RiskPlatform attribution misses some sales — cut in steps and watch the total
- Reprice or stop Hosting Bundle€159a month
HowRevenue after discounts and VAT, less cost of goods — €1,405 − €1,564 = −€159 on 34 units
FromShopify orders and your product costs
How sureMeasured: Its own cost is entered and its own orders are read
RiskBuyers who come for it may buy other things too — check its baskets before you stop it
- Reprice or stop Linen Napkins · Set of 4€61a month
HowRevenue after discounts and VAT, less cost of goods — €1,512 − €1,574 = −€61 on 122 units
FromShopify orders and your product costs
How sureMeasured: Its own cost is entered and its own orders are read
RiskBuyers who come for it may buy other things too — check its baskets before you stop it
What is measured, and what is not
| Orders, refunds and discounts | Measured | Shopify, order by order |
| VAT | Measured | Shopify’s tax lines, at each country’s rate |
| Cost of goods | Measured | Product costs cover 100% of revenue |
| Payment fees | Measured | Shopify Payments, 30 days |
| Shipping | From your settings | From your settings — connect the carrier to measure it |
| Ad spend | Measured | Meta, Google, TikTok, 30 days |
Built 1 Oct 2026 from the store’s own data. Money in euros. Nothing here is a forecast.