Blog
Profit, made clear.
Plain-English writing on e-commerce profit, fees, and running a Shopify store in Europe.
Profflow vs Triple Whale, for a European Shopify store
Triple Whale is a serious product. It is also built for a different shop than yours. Here is the honest comparison, including where they win.
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What we have built so far — and what we got wrong
From a landing page to live Shopify data, a profit calendar and a 3-minute setup. An honest log, including the parts we had to tear out.
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Revenue is not profit — and the gap is bigger than you think
A €10k month can be a losing month. Here's where the money actually goes between the sale and your bank account.
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Every fee your Shopify store pays, in one place
Transaction fees, payment fees, app subscriptions, currency conversion — a plain-English map of what leaves your account.
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EU VAT and the OSS threshold, explained simply
If you sell across EU borders, there's a €10,000 line that changes how you charge VAT. Here's what it means.
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