Use case · store owners
Profflow for
store owners
Shopify tells you what came in. Profflow tells you what stayed — after goods, shipping, fees, refunds, ads and tax — for every day, order and product, and what to do about it.
01 / The question
See what stayed, not only what sold
Most owners read sales and an ad dashboard and carry a guess about margin in their head. Profflow reads the same orders and works out the rest, line by line, and says which lines it measured and which it estimated.
02 / What it does for you
How Profflow helps store owners
Net profit, every day
Each day as one calculation, so a good month cannot hide three days that lost money.
Measured against estimated
Every cost line says whether it was read from a source or is a setting you typed, and how much of the profit rests on each.
Where the cash is heading
A projection for the next 60 days from the store’s own figures: payouts, ads, stock and fixed costs on the days they land. It is not a bank balance.
Three decisions a week
The moves worth most, each with its arithmetic, its source, what it is worth in money and how sure the figures are.
Which channel brings margin
Ads and channels judged on what their orders left, not on the clicks or the return a platform reports.
Break-even, before you spend
How many orders pay for the ads and the fixed costs this month, and what one price rise or one cost cut would add.
03 / The features behind it
The parts you will use
Each one is a page of its own, with the working shown.
- See how it works →
Real net profit
Every day, order and product, after every cost.
- See how it works →
Daily P&L
The month as a calendar of days, each with its own result.
- See how it works →
Cash-flow forecast
Where the balance is heading over 60 days, from your own figures.
- See how it works →
Profit ROAS
Each channel against the line it has to clear to pay for itself.
Questions from
store owners.
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Your Shopify store, read-only. Ad accounts, payment processors and your costs are optional; each one you connect turns an estimate into a measurement.
Yes. Free shows your real net profit for the last 30 days, for one store and up to 50 orders a month, with no card and no end date.
Both, and each is marked. A figure read from Shopify, an ad account or a payment processor is measured; a figure that rests on a setting you typed, such as a cost percentage, is an estimate, and the page says how much of the profit rests on each.
No. Profflow reads Shopify with read-only access. It proposes moves with their arithmetic and their evidence, and nothing is changed without your approval.
No. Profflow prepares figures an accountant can check. It does not file returns or give tax advice.
Where a unit cost is missing, cost of goods runs at the store percentage you set, and the page says that part of the profit is an estimate. Enter costs for the products that sell most and it narrows.
Start with what your store really kept.
Free shows your real net profit for the last 30 days, with no card and no end date.