Best day, worst day, days above zero
The period in five figures at the top of Profit by.
- Days above zero: how many days with orders left money.
- Best and worst day, by what the orders kept.
- Break-even CPA: the most one order can cost to win before it loses money — its average contribution.
- Break-even ROAS: revenue per €1 of ads at which ads eat everything the orders kept.
- CM1, CM2, CM3 where the period’s P&L is available.
Not answered? Write to hello@profflow.co — usually answered within a day.