Platform · Integrations
Profflow does not ask you to type your business into a settings page. It reads the accounts you already run — the store, the ad platforms, the payment processors — and each one is named here with what it reads, how often, and what it deliberately does not.
Read-only by default · EU-hosted · Disconnect at any time
01 / What, how and why
Connects to the accounts that hold your costs — the store, the ad platforms, the payment processors, shipping and the books — and reads the figures from each one.
You authorise each account once, read-only. Profflow reads every night and re-reads the last seven days, so a late refund or a corrected fee still lands. It never writes back.
Shopify knows the sale, not what it cost you. The ad is in Meta or Google, the fee in Stripe or PayPal, the parcel in Sendcloud. With all of them, net profit is measured rather than guessed.
02 / The rules every connection follows
Profflow reads. It does not write an order, a price, a campaign, a payout or a setting back to any account it is connected to, and there is no plan on which that changes.
Each connection asks for the narrowest permission that produces the number. No customer list is copied for its own sake, and nothing is read that does not appear in an answer you can open.
A charge read from an account is measured and is labelled so. Anything modelled is labelled too, in words, on the screen it appears on.
A source you do not connect is simply not in the figure, and the screen says which sources are in it. There is no bundle, and no connection is a prerequisite for another.
Disconnecting stops the reading immediately. What was already computed stays, so last quarter does not vanish because you changed payment processor.
European infrastructure, GDPR-aware handling, and a written record of what is held and for how long. The security page has the detail.
03 / Every source, in detail
Status is what it says. Early access means built from the provider’s published API and not yet checked against a live account — it connects today, and a figure that looks wrong is fixed the same week. A source waiting on somebody else’s approval says so rather than carrying a badge that sends you to a screen that refuses you.
Where the orders are. Shopify is enough to run the whole model; everything below it adds to the figure rather than being required by it.
ShopifyLiveReadsOrders with their lines, discounts, shipping and destination country; refunds against the order they reverse; products and variants; tax treatment per order.
Cost of goods is read from Shopify where you keep it there. Where you do not, it is entered in Profflow with the date it takes effect.
Spend belongs in the same period as the revenue it bought. Until it is, a good day and an expensive day look identical.
ReadsDaily spend by account and campaign, converted to your currency at the day’s rate.
Spend as the platform billed it. Profflow does not take Meta’s attributed revenue as fact; it measures the channel against contribution.
ReadsCampaign cost by day, in the account’s currency, converted at the day’s rate.
The same treatment as Meta: cost is measured, credit for revenue is not assumed.
ReadsDaily spend by advertiser account, converted at the day’s rate.
Built and waiting on TikTok’s own developer approval. Until then TikTok spend can be entered as a cost so the month is still complete.
ReadsDaily spend from a platform’s own CSV export — Pinterest, Snapchat, Microsoft Ads or any other — summed by day under that channel.
The file is checked before anything is saved. Dates that could be day/month or month/day are refused until you say which, and spend in another currency than the store’s is refused rather than converted.
AwinEarly accessReadsCommission and the network’s fee on each approved or pending sale, by day, as the affiliate channel’s cost.
Connected with an API token and your advertiser ID; Awin includes advertiser API access on its Accelerate and Advanced plans. Declined and deleted transactions are left out, so a reversed sale stops costing anything.
impact.comEarly accessReadsPayouts on each action across your campaigns, by day, as the affiliate channel’s cost.
Connected with the Account SID and auth token from impact.com’s API settings. Reversed actions are left out.
RefersionEarly accessReadsCommission on pending and approved conversions, by day, as the affiliate channel’s cost.
Connected with the public and secret key from Refersion’s API settings. Denied conversions are left out.
UpPromoteEarly accessReadsCommission and adjustments on each referral, by the day of the referral, as the affiliate channel’s cost.
Connected with an API key, which UpPromote includes on its Professional plan. Denied referrals are left out.
CJ AffiliateEarly accessReadsPublisher commission and CJ’s own fee on every commission record, by the day of the sale, as the affiliate channel’s cost — and the sales CJ credits to its publishers.
Connected with a personal access token from the CJ Developer Portal and your company ID. Corrections arrive as the negative records CJ posts.
A typed percentage is a guess. The processors report what they actually charged, transaction by transaction.
ReadsCharges and refunds with the fee taken on each, disputes, and payout timing.
Connected through Stripe’s own authorisation. Read-only: no charge, refund or payout can be created from Profflow.
ReadsTransactions with their actual fees, refunds and the economics of a reversed sale.
PayPal fees vary by country, currency and transaction type, which is exactly why they are read rather than assumed.
ReadsSettlements with the fee per order, returns, and the delay before the money lands.
Buy-now-pay-later settles late. The cash forecast uses the real delay rather than treating the sale as paid on the day.
MollieLiveReadsPayments with the fee Mollie kept on each, summed by day.
Connected with an API key you create in Mollie. Read-only; the first pull reads the last 90 days.
ReadsThe processing fee on every completed payment, by day.
Connected with a production access token from the Square Developer Dashboard; no app review is involved.
SumUpLiveReadsThe fee SumUp deducted on each payout record, by day.
Connected with an API key from SumUp’s developer settings. Failed payouts are left out.
ReadsThe fee you paid on every approved payment, by day — Brazil, Mexico, Argentina, Colombia, Chile, Peru and Uruguay.
Connected with a production access token from your Mercado Pago application. Read-only.
ReadsThe fee, with GST on it, on every captured payment, by day.
Connected with a live key ID and secret from the Razorpay Dashboard. Read-only.
PaystackEarly accessReadsThe fee on every successful transaction, by day, in the currency you are paid in.
Connected with your live secret key. Fees in a currency other than your store’s are named, not added.
FlutterwaveEarly accessReadsThe fee on every successful transaction, by day, in the currency you are paid in.
Connected with your live secret key. Fees in a currency other than your store’s are named, not added.
ReadsXendit’s fee and the VAT on it for every successful payment, by day — Indonesia, the Philippines, Vietnam, Thailand and Malaysia.
Connected with a production secret key that can read transactions and nothing else.
AirwallexEarly accessReadsThe fee on each transaction, by day, and the balance of every currency the account holds.
Connected with a restricted read-only API key. The balances in your store’s currency become the cash Cash ahead starts from.
ReadsThe fee on each payment from a provider’s own statement export — Montonio, MakeCommerce, Paysera, EveryPay, Paytrail, Vipps MobilePay, Adyen or any other — summed by day.
For processors whose API does not say what a payment cost. The file is checked before anything is saved.
The cash forecast starts from a balance. Read from the bank, it is the balance; typed in once, it is last month’s.
ReadsThe balance in each currency. Balances in the store’s currency become the starting cash; the others are listed, not converted.
Connected with a personal API token from Wise’s settings. Only balances are read; Profflow never asks Wise to move money.
QontoEarly accessReadsThe balance of each business account. Those in the store’s currency become the starting cash.
Connected with the login and secret key from Qonto’s API settings. Transactions are not read — only the balance the forecast starts from.
ReadsThe balance of each business account. Those in the store’s currency become the starting cash.
Set up in your own Revolut Business API settings — a certificate you upload, then one approval in Revolut. Read access only; it comes with Revolut’s Grow plan and above.
ReadsThe balance of each business account. Those in the store’s currency become the starting cash.
Connected with an API key from the bunq app, allowed for all IP addresses. Only accounts and balances are read.
MercuryEarly accessReadsThe available balance of each active account.
Connected with a read-only token. Mercury accounts are in dollars, so they become your cash on hand in a dollar store.
ReadsThe balance of each Brex business account.
Connected with a user token that can read accounts. Read-only.
A shipping figure typed per order is an average. The labels, the warehouse and the carrier’s invoice say what each parcel actually cost.
SendcloudLiveReadsThe cost of each parcel’s label, by day.
Days not yet reported keep the per-order figure from Settings, and the screen says which days are measured.
EasyPostLiveReadsThe fees charged on each shipment, by day. Refunded labels are left out.
Connected with a production API key; a test key is refused with the reason.
ShipStationLiveReadsShipment and insurance cost by ship date. Voided labels are left out.
Connected with the API key and secret from ShipStation’s settings.
ShippoLiveReadsThe rate paid on each purchased label, by day. A refunded label drops out.
Connected with a live API token; test labels are ignored.
ShipEngineLiveReadsShipment and insurance cost on each label, by ship date. Voided labels are left out.
Connected with a production API key from ShipEngine’s dashboard.
ShipBobLiveReadsWhat the warehouse charged: shipping and pick-and-pack into the day’s shipping cost; storage, receiving and other warehouse fees into Expenses.
Connected with a personal access token with billing read access. Payments and credits on the account are money moving, not cost, and are left out.
EasyshipEarly accessReadsThe rate you were charged for the courier you chose, on every shipment with a label, by day.
Connected with a production access token. Cancelled shipments are left out.
Loop ReturnsEarly accessReadsThe rate paid for each return label, summed by the day the return was opened and added to shipping in your profit.
On top of outbound shipping, never in place of it. Connected with an API key with the Returns scope; cancelled returns are left out.
ReadsThe invoice lines from DHL, DPD, GLS, UPS, PostNL, Royal Mail, Omniva, Venipak, Posti and other carriers, summed by shipment date.
Most carriers have no API that says what a parcel cost; their business portals export the invoice as CSV. The net amount is preferred to the gross, and parcels already counted through a label source should not be imported again.
Rent, tools and stock bills you already book arrive in Expenses, so nothing is typed twice.
MoneybirdLiveReadsPurchase invoices and receipts, excluding VAT, as expenses.
A bill in another currency than the store’s is left out rather than converted, and the screen counts how many.
sevDeskLiveReadsExpense vouchers, net of VAT. Drafts are left out.
Connected with the API token shown on your sevDesk user.
Lexware OfficeLiveReadsPurchase invoices, with credit notes counted against them.
Lexware Office reports these amounts including VAT, and each one is marked so in Expenses.
HoldedLiveReadsPurchase documents, net of tax.
Connected with an API key from Holded’s developer settings.
Merit AktivaEarly accessReadsPurchase invoices, net of VAT, as expenses.
Connected with the API ID and key from Merit’s API settings, in Estonia or Poland.
PennylaneEarly accessReadsSupplier invoices, net of VAT, as expenses.
Connected with an API token from Pennylane’s settings, with read access to supplier invoices.
ReadsSupplier bills, as Zoho lists them — with tax, and marked so in Expenses.
Connected with a Self Client you make in Zoho’s API console and a one-time code, turned into a lasting read-only connection.
If the unit cost already lives in the system you buy and make stock in, it should not be typed again in a second one.
ReadsThe cost of each product variant, matched to Shopify by SKU.
Connected with an API key from your Odoo user; the external API is part of Odoo’s Custom plan and of self-hosted Odoo. A cost you entered in Profflow yourself is never overwritten.
KatanaEarly accessReadsThe average cost of each variant across your locations, weighted by stock, matched to Shopify by SKU.
Connected with an API key from Katana’s settings. A cost you entered yourself is never overwritten.
Cin7 CoreEarly accessReadsThe average cost of each product, matched to Shopify by SKU.
Connected with the account ID and application key from Cin7 Core’s API settings. A cost you entered yourself is never overwritten.
XentralEarly accessReadsThe net purchase price of each product, matched to Shopify by SKU.
Connected with a personal access token from Xentral’s developer settings. Xentral tokens cannot be limited to reading; Profflow only reads products with it. A cost you entered yourself is never overwritten.
UnleashedEarly accessReadsThe average landed cost of each product, matched to your variants by its product code.
Connected with the API ID and key from Unleashed’s API Access page. A cost you entered yourself is never overwritten.
ReadsThe purchase rate of each item, matched to your variants by SKU.
Connected through a Zoho Self Client, the same way as Zoho Books. A cost you entered yourself is never overwritten.
inFlow InventoryEarly accessReadsThe inventory cost of each active product in your home currency, matched to your variants by SKU.
Connected with an API key, which inFlow includes with its API add-on. A cost you entered yourself is never overwritten.
Email is a channel with a cost, and should be judged like one.
KlaviyoLiveReadsCampaign and flow revenue day by day, with conversions, beside the plan cost you enter.
This is attributed revenue — Klaviyo counts an order the customer might have placed anyway — so it sits beside ad spend and is never added to profit as though it were extra.
OmnisendEarly accessReadsCampaign and automation revenue by day.
Attributed revenue, treated as Klaviyo’s is: beside ad spend, never added to profit.
ReadsE-commerce revenue each campaign reports, on the day it was sent.
Attributed revenue, treated as Klaviyo’s is. Connected with an API key from Mailchimp’s account settings.
ReadsRevenue Brevo attributes to campaigns and automations, by day.
Attributed revenue, treated as Klaviyo’s is. Needs Brevo’s eCommerce app with the store’s orders in it.
A subscriber is worth more than one order. What they are worth depends on how many stay.
RechargeEarly accessReadsActive subscriptions, their revenue a month, churn and what a subscriber is worth.
Connected with an API token from Recharge, with read access to subscriptions.
Loop SubscriptionsEarly accessReadsActive subscriptions, their revenue a month, churn and what a subscriber is worth.
Connected with an API token from Loop’s settings.
Seal SubscriptionsEarly accessReadsActive subscriptions, their revenue a month, churn and what a subscriber is worth.
Connected with the API token from Seal’s settings.
SkioEarly accessReadsActive subscriptions, their revenue a month, churn and what a subscriber is worth.
Connected with an API key from Skio’s API settings.
OrdergrooveEarly accessReadsActive subscriptions with their price, quantity and frequency, and the ones cancelled lately with the reason given.
Connected with an application API key that Ordergroove issues on request. Only subscriptions are read.
What buyers say, hold and ask for has a price: a badly rated product comes back, points are a discount already promised, and every ticket is time.
FairingEarly accessReadsAnswers to “how did you hear about us”, order by order, on the Buyer survey screen beside the ad spend.
Only that question is read; no name or email is kept.
Judge.meEarly accessReadsEvery published review summed per product: how many, the average, how many gave one or two stars.
A product rated below 3.5 by five or more buyers is named on the overview.
ReadsThe points customers hold, summed, priced at what 100 points are worth in your program.
A discount already promised, set against a month of sales. Smile’s API comes with its Plus plan and above.
GorgiasEarly accessReadsHow many tickets customers open per day, against the orders — and, with what support costs a month, the cost per order.
Counts only, never a message. Spam is left out.
The model is not a place you have to work. It is a place the figures are correct.
ReadsOrder-level profit, revenue, ad spend and costs, pulled into a sheet with a script and a key.
A read key, rate-limited. The sheet reads Profflow; Profflow does not read the sheet.
ReadsThe same figures the screens use, as CSV or through an API key you create and can revoke — into Excel and Power BI through Power Query, or into an n8n workflow, with the steps in the docs.
Useful for an accountant, a warehouse or a board pack. Keys are per-account and can be revoked without disconnecting anything else.
ReadsOrders, products and the P&L written into your own database, in tables prefixed profflow_.
The one kind of connection Profflow writes to, and only to its own profflow_ tables, with a login scoped to one schema.
ReadsThe same three tables, merged into a BigQuery dataset or a Snowflake schema you choose.
A service account key for BigQuery, a key-pair user for Snowflake — each with rights on that one dataset or schema. Profflow writes only its own profflow_ tables.
ReadsProfit per order, revenue and ad spend by day and the cost breakdown, for the report’s dates.
A connector you deploy from your own Apps Script with your key — not one listed in Google’s gallery, so nothing waits on a review.
ReadsThe morning brief and the alerts, posted where you already read messages.
A message goes out; nothing is read back from the channel.
ReadsThe same morning brief and alerts, posted to a channel through its incoming webhook.
Paste the channel’s webhook address in Settings. Nothing is read back from the channel.
ReadsVAT return deadlines and expected payouts with their amounts, as a private link Google Calendar, Apple Calendar or Outlook subscribes to.
The link is private to you. Making a new one stops the old one working.
04 / Not on Shopify?
Profflow is built for ecommerce, not for one platform, and works with Shopify today. The next platform is the one most stores ask for — tell us yours and we write once, when it works.
05 / From authorising to trusting the figure
06 / What Profflow will not do
No order, price, campaign, payout or product is ever changed by Profflow. The permission is not requested, so it cannot be misused later.
Your figures are yours. They are not aggregated into a benchmark product, sold to a third party, or used to train anything.
Connect one source or six. What is not connected is not in the figure, and the screen says which sources are.
If a cost is missing, the gap is shown rather than filled with an assumption. A margin with a guess inside it is worse than no margin at all.
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One commerce source. Shopify alone gives net profit after goods, refunds and VAT; adding the ad accounts and the payment processors replaces the last estimates with measured charges.
Minutes. Authorise, and the current period appears immediately while history backfills behind it.
Enter the fee as a cost and the month stays complete — it is simply entered rather than measured, and the screen says so. Tell us which one and it goes on the list.
No. The plan is the plan; sources are not priced individually.
Reading stops immediately. Figures already computed stay, so your history does not disappear because you changed a tool.
On European infrastructure, with GDPR-aware handling and a record of what is held and for how long.
Shopify alone produces a real net profit figure. Everything else replaces an estimate with a measured charge, and none of it is required.