Budget moves, for your approval
From the channel losing per euro to the one keeping most.
Ad depth suggests moving budget from a channel that loses money per euro spent to the one that keeps the most, with the gain discounted for diminishing returns. It also prices each channel at +20% budget and switched off. Nothing moves until you approve it, and on Meta and Google an approved move is applied for you.
Not answered? Write to hello@profflow.co — usually answered within a day.