Real net profit
£2,521 kept
31.8% OF £7,940 TAKEN
£2,521 kept£5,419 out
Goods, ads, fees, refunds and tax taken out before anything is called profit.
Profflow + KlaviyoLivePrice email
like every other channel.
Connect Klaviyo with a read-only key. Campaign and flow revenue arrive day by day and sit beside ad spend, so email is judged against what it costs — and labelled as attributed revenue, not as profit it created.
Read-only by default EU-hosted Connect this platform independently
Net profit
£2,521
after every cost below
Revenue
£7,940
68 orders
Total costs
£5,419
measured, not estimated
Margin
31.8%
net on gross
Revenue, day by day
£7,940
Two days below zero
Where it went
£5,419
- Cost of goods£2,103
- VAT£1,429
- Advertising£1,180
- Fees & returns£302
- Fixed costs£405
01 / Native context
Klaviyo data is not a dashboard.
It is operating context.
Profflow reads the source in the language the business uses, then places it inside a complete financial model. No integration becomes the product. It becomes one accountable signal behind the next decision.
01Campaign revenue02Flow revenue03Conversions04Your Klaviyo plan cost
- Sources read
- 4
- Write access
- 0
- Figure to check
- 1
- 01Campaign revenue
- 02Flow revenue
- 03Conversions
- 04Your Klaviyo plan cost
SourcesEverything Klaviyo knows,
Everything Klaviyo knows,
arriving as one figure.
Read-only, in the seller’s own account. Four things that live in four places become one number you can check — beside every other channel you sell and advertise through.
- Your own account
- Measured, not estimated
- GDPR compliant
- Hosted in the EU
One view, everything Klaviyo
never puts together.
Daily P&L
23/24 days up
TWO DAYS CLOSED BELOW ZERO
Every trading day read as a complete result, not a line of gross sales.
Product contribution
3/6 costed
ONE PRODUCT BELOW CONTRIBUTION
Ceramic mug+£34
Linen apron+£11
Enamel pin−£3
Which products make cash, and which hide a weak margin behind good revenue.
Profit ROAS
3.60× against 4.19×
£1,180 SPENT, MEASURED ON PROFIT
Break-even4.19×
This campaign3.60×
Acquisition measured against contribution, against the break-even it has to clear.
Connect once.
Everything after that is automatic.
Authorise Profflow in your own Klaviyo account. It reads, it never writes, and you can revoke it from Klaviyo at any time.
02 / Continuous reasoning
From source signal
to business decision.
Connect
Paste a read-only private key.
Pull
Campaign and flow revenue, day by day.
Compare
Beside ad spend and the plan cost.
Decide
Whether email earns its place.
03 / What it unlocks
Built for the questions
operators actually ask.
Daily, not a total
Revenue arrives per day, so it adds up to whatever period you are looking at.
↗Campaigns and flows apart
Tuesday's newsletter and the welcome flow are different questions and are answered separately.
↗One channel table
Email sits in the same table as Meta, Google and TikTok, measured the same way.
↗Nightly refresh
The last seven days are pulled again every night, with no button to press.
↗Currency kept honest
A Klaviyo account in another currency is refused rather than converted into your figures.
↗Read-only
A private key with read access only. Profflow never sends email or changes a flow.
↗04 / Control
Your data stays evidence.
You stay the operator.
- Read-only connectionProfflow observes permitted data; it does not silently change the source.
- Measured stays measuredActual charges remain distinct from estimates and modelled outcomes.
- Every answer is traceableOpen a conclusion and follow it to the dated rows behind it.
- Human approvalConsequential actions remain yours to review and execute.
05 / One operating system
Connect only what
this business uses.
Every source is useful independently. Profflow joins context where it exists without requiring an artificial stack.
Questions
Before you connect Klaviyo.
Is the Klaviyo integration available now?+
Yes. Create a read-only private API key in Klaviyo and paste it on the Marketing screen.
Will Profflow send emails?+
No. The key is read-only. Klaviyo remains where campaigns and flows are run.
Is the revenue profit?+
No. It is what Klaviyo attributes to email, shown as attributed revenue. The cost of your Klaviyo plan is the figure you enter — there is no API that reports it.
What about a test account?+
It is pulled and shown, and never added to your profit.
Ready when you are
Put Klaviyo in full business context.
Connect Klaviyo with a read-only key. Campaign and flow revenue arrive day by day and sit beside ad spend, so email is judged against what it costs — and labelled as attributed revenue, not as profit it created.
Connect Klaviyo