Profit, cash and decisions in one system
Profflow reads every order, ad and cost, shows what really stayed, projects the cash ahead and prepares the next move for you to approve.
Works with Shopify today. On WooCommerce, Shopware or BigCommerce? Tell us which
01 / The month, taken apart
Profflow takes every cost off your sales as it happens — tax, goods, fees, refunds, ads — and shows what stayed, day by day. You see which cost took the most, and on which day.
The same order, each channel’s own ad costKept
02 / Which channel earned it
A €118.00 order is not €118.00 of profit. Profflow Pixel matches it to the visit that brought it, then takes off the tax, the goods, the fee and the ad — so every channel is judged on what its orders left, not on its clicks.
03 / Where the cash is heading
Profit on a report is not money you can spend. Profflow carries your own days forward — the next 30 and 60 — inside the range your history says they could land in, and keeps the VAT you hold for the tax office out of it.
Connections
Shopify knows the sale, not what it took to make it. Every connection adds the part only it can see, so a figure is measured from your accounts rather than guessed from your settings.
04 / What to do next
A good month hides its bad days. July closes at €2,521 and still has a day like the 26th, when ads spend €105 on €138 of sales. Profflow says so the next morning, names the line that caused it, and puts one thing worth doing in front of you — with the arithmetic on it. Nothing changes until you approve it.
Profflow · Morning brief
You kept €130 on 30 Jul.
↑ 20.4% on the day before · 28 of 30 days in the black this month
The next move
+€310a month, projected
Revenue × 5%, less the payment fee that scales with it. Volume held constant.
05 / Why the figures hold
Each is money that is in your month and not in your reports.
UK VAT at 20%, EU VAT through OSS at each buyer's rate, US sales tax. Ad platforms count it as revenue; Profflow takes it out before anything is called profit.
Since iOS 14 most iPhone users decline tracking, so ad platforms estimate the sales they cannot see. Our first-party pixel matches each order to the visit that brought it — then judges the channel on what the order left, after tax.
The operator finds the line that took the money, prices three ways out of it, and acts only when you approve one.
Orders, ad spend, fees and refunds arrive from the tools you already use — read-only, synced every night.
Each order is matched to the visit that brought it and costed line by line, so the month adds up to one figure you can trust.
See every integration06 / Where it goes
Profflow starts by seeing your store, then explains it, then advises. Acting comes after those three have held up on your own figures — and always on your approval.
Reads every order, ad and cost — Shopify, your ad accounts, your payment providers — without changing a thing.
Works out what stayed, by product, campaign and country — after tax, goods, fees, shipping and refunds — and says which figures are measured and which are estimated.
Says what is wrong and what to do this week, ranked in money a month, with its arithmetic, its confidence and its risk on it.
On your yes, it pauses a losing campaign or steps a budget — inside limits you set — and writes it down, and can undo it. Each ad platform opens as it allows Profflow to write.
A store that handles its own routine and comes to you only for decisions. Taxes and money services only through licensed partners. Not built; it is said here so the road is visible.
Open today · opening · the direction
07 / Ask it
Connect Claude, ChatGPT or any assistant that speaks MCP to Profflow, and ask in plain words. Profflow computes the figures; the assistant repeats them, and has nothing left to invent.
What stayed in July?
Works with assistants that speak MCP
08 / In practice
Three invented stores, each in a situation a store owner knows. Open a case to see how Profflow reads it, line by line.
Aldea Parfumsa perfume shop in Lisbon that sells across the EU, where the VAT sits inside every price
Read the case
Tidewell Coffeea roastery in Hamburg selling coffee subscriptions across the EU and the UK, advertised on Meta, Google and TikTok
Read the case
Kiln & Pinea one-person ceramics studio in Porto that opens the shop at eight and the numbers at nine
Read the caseCan’t find the answer to your question?
Contact us by clicking here.
Profit analytics for Shopify stores, wherever they sell. It shows what really stayed after VAT, cost of goods, payment and platform fees, refunds and ads; which channel brought margin and not only clicks; where the cash is heading over the next 60 days; and the one thing worth doing next.
Shopify reports what came in. Each ad platform counts a sale for itself. Where VAT sits inside the price, as it does in Europe and the UK, a report that stops at revenue includes tax that was never yours. Profflow takes the VAT out first, then costs every order line by line, and judges each channel on what its orders left.
Owners of Shopify stores, anywhere in the world, who run paid ads and want to know their real margin without a spreadsheet. If your prices include VAT, the figures here are the ones you are missing.
Yes. The Free plan covers one store and does not end: it shows your real net profit for the last 30 days, with the VAT already taken out. You do not need to connect ads to see it.
Both, and each is marked. A figure read from Shopify, an ad account or a payment processor is measured. A figure that rests on a percentage you entered at setup, such as cost of goods before it is connected, is an estimate, and the product says which is which.
No. Profflow connects with read-only access to Shopify. It proposes a move with its arithmetic, its confidence and its risk, and nothing changes until you approve it. Acting on your behalf automatically is not built yet.
On servers in the EU. Profflow stores aggregated financial data to run your dashboard and forecasts, not individual customer records, and you can ask for it to be deleted at any time.
Yes. There is no lock-in. Cancel from your account whenever you like and you are not billed again; you keep access to the end of the period you have paid for.
