Ad depth: creatives ranked, and whether they are tiring
Every creative, ad set and campaign by ROAS on what stays, against the week before.
Analytics → Ad depth. Each ad is ranked by its platform’s revenue claim times your contribution ratio over its spend, with the change against the previous week: losing, tiring, rising or steady. Each carries a suggestion — cut, refresh the creative, scale, keep.
Trends by weekday, week on week, and 1, 7 and 28-day windows are in the same screen, with a ROAS report you can export for your accountant.
Who saw the ads, and when they paid
After a sync, the last thirty days are cut by age, gender, placement and device, with clicks and impressions — Meta and Google fill all four, TikTok age, gender and device. Spend and clicks are the platform’s own; ROAS on kept per cut is the platform’s revenue claim times your contribution ratio, so it is an estimate and says so. Profit per click and per thousand impressions is measured for the whole store. The hour-of-the-week map sets your own orders, by the hour they were placed, against the spend in that hour.
Below it, how the ads are set up: campaign or ad set budget (CBO or ABO), bid strategy, Advantage+ shopping or Performance Max against campaigns set up by hand, the creative’s format and a video’s length — each with its spend and ROAS on kept. Type the words you use in ad names (UGC, Studio, Hook A) and the creatives are grouped by them.
Not answered? Write to hello@profflow.co — usually answered within a day.