Sample data. Connect your store and these become your own figures.
Revenue
€7,940
Net profit is drawn at the period margin, not recomputed per day — so it follows revenue's shape.
Insights
Payment fees are an estimate — €135
That figure is a percentage from your settings applied across the period, not what the processor actually kept. Connecting Stripe, PayPal or Klarna replaces it with the real amount.
Worth most this month
Costs this period
€5,419
Where the money went
30 Aug – 28 Sept 2026| Line | Out | Share of revenue | Still yours |
|---|---|---|---|
| Revenue | €7,940 | ||
| RefundsMeasured | −€167 | 2.1% | €7,773 |
| VATFrom settings | −€1,429 | 18.0% | €6,344 |
| Cost of goodsFrom settings | −€2,103 | 26.5% | €4,241 |
| Payment feesFrom settings | −€135 | 1.7% | €4,106 |
| Ad spendPart measured | −€1,180 | 14.9% | €2,926 |
| Fixed costsFrom settings | −€405 | 5.1% | €2,521 |
| Net profit | 31.8% | €2,521 |
Click a deduction to see where it came from. Every cost the product knows about is here, so the last line is the first one minus all the rest — nothing is rounded away to make it tidy.
| Deduction | Share of revenue | Amount |
|---|---|---|
| Cost of goods | 26.5% | €2,103 |
| VAT | 18.0% | €1,429 |
| Ad spend | 14.9% | €1,180 |
| Fixed costs | 5.1% | €405 |
| Refunds | 2.1% | €167 |
| Payment fees | 1.7% | €135 |
| Total deductions | 68.2% | €5,419 |
What these figures mean
Profit by channel
Manage integrations →| Channel | Spend | Revenue | Profit | Profit ROAS | Status |
|---|---|---|---|---|---|
| Meta Ads | €680 | €2,860 | €228 | 1.34× | Manual entry |
| Google Ads | €380 | €1,560 | €115 | 1.30× | Manual entry |
| TikTok Ads | €120 | €430 | €17 | 1.14× | Manual entry |
Revenue here is last click — the source Shopify recorded on the order.
Worked out from the figures above, not guessed at. Every line says which ones.
Payment fees are an estimate — €135
That figure is a percentage from your settings applied across the period, not what the processor actually kept. Connecting Stripe, PayPal or Klarna replaces it with the real amount.
Keeping 31.8% of every €1 sold
€2,521 out of €7,940, after ads, goods, fees, refunds and VAT. That is room to spend on growth without the next order deciding the month.