Daily P&L
A month is not
one number.
What every day kept after goods, fees, refunds, ads and VAT — so a good month cannot hide the days that lost money.
Example · July 2026
€2,521 kept, day by day
01 / One red day
€2,521 for the month.
−€47 on Sun 26 Jul.
€105 of ads ran on €138 of sales. Every other cost was small. Profflow takes the day apart and names the line that turned it red.
Sales€138
VAT−€25
Goods−€37
Payment fees−€2
Refunds−€3
Adsthe line that caused it−€105
Fixed costs−€13
The day−€47
02 / How each day is worked out
Three rules,
every day.
Refunds go back to the order’s day
A refund on the 9th lowers the 3rd, when the sale was. The day it was paid back stays as it was.
Weekdays, side by side
July’s Sundays averaged −€2. Every other day kept €61 or more.
Fixed costs, a share a day
€405 of monthly fixed costs becomes €13–€14 a day, so a quiet day shows what it really cost.
See your own red days.
Install free and read the last 30 days. The daily P&L is on Growth.