What changed for European Shopify stores this month, and what it does to the money that stays.
Since 21 September Shopify counts sessions differently, discounts can now be tested in Rollouts, and from 23 October US return shipping is taxed. What each one does to the numbers you read — and what it does not touch.
Read · 4 minBlack Friday is 27 November. Before a percentage goes on the banner: what a discount leaves after VAT, goods, fees and ads, how many more orders it needs just to stand still, and the return on ad spend it needs to break even.
Read · 5 minPerformance Max now reports by channel — Search, YouTube, Display, Gmail, Discover, Maps and search partners — and since late September Search campaigns ignore the language setting. What both mean for a European store’s ad numbers.
Read · 5 minBelgium since January, Poland since February and April, Germany from 2027: invoices between businesses must now be structured files, not PDFs. Which of your orders that covers, which it does not, and what to check.
Read · 5 minShopify said €7,940. The store kept €2,521. A short film about where the difference went, and the four things Profflow answers about it.
Watch · 1 minSince 1 July 2026 every low-value parcel entering the EU pays customs duty again — €3 per item, until 1 July 2028. Who pays it, how it is counted, and where it belongs in your profit.
Read · 6 minThe July–September return is due by 31 October. Four standard rates have changed since 2024, and the EU’s VAT in the Digital Age package reshapes the One-Stop Shop from 2027. A checklist for a Shopify store selling across the EU.
Read · 7 minA new admin, a redesigned payouts page, multi-currency payouts in France, a change to how sessions are counted, and duty data in analytics. Which of this month’s releases change a number you report, and which only change how it looks.
Read · 5 minSix costs stand between revenue and what reaches you. One of them, in Europe, is inside the price rather than on top of it. The arithmetic behind every figure Profflow shows, one line at a time.
Read · 5 min
