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What really stayed. One month of a store, in a minute.
Shopify said €7,940. The store kept €2,521. A short film about where the difference went, and the four things Profflow answers about it.
Shopify tells a store what came in. It does not tell it what stayed. This film follows one month of the demo store — the same July the rest of this site uses — from the €7,940 it sold to the €2,521 it kept.
The arithmetic: €7,940 − €1,429 VAT inside the price − €2,103 cost of goods − €1,180 ads − €707 refunds, payment fees and fixed costs = €2,521. Demo figures; every line adds up.
What is in it
- What really stayed, after VAT, cost of goods, fees and ads.
- Which channel earned its spend: spend, revenue and return for Meta, Google and TikTok.
- Where the business is heading: six months ahead, each month with its range.
- What to do next, with the working, the confidence and the risk beside it.
Every screen in it is the dashboard itself, drawn from the same demo month. Each figure says whether it was measured from your orders or taken from a rate you set.
