Step 01
Create your account
Email and a password. Nothing else.
Profflow · the long version
Real profit
Every figure, and the arithmetic under it
Ch. 01 · Where it goes
Revenue is what came in.
Five things happen to it next.
Shopify reports the first figure and stops. Everything below is subtracted before a cent reaches you, and none of it is optional.
- 01
Advertising
Meta, Google, TikTok. The one cost most owners do subtract — and usually against revenue rather than margin.
- 02
Cost of goods
What the item cost you, plus what it cost to get it to the buyer. Packaging counts.
- 03
Payment and platform fees
Stripe, Klarna, PayPal, Shopify. Small percentages on every order, invisible until they are summed.
- 04
Refunds and returns
The order that came back. Revenue counted it, your bank did not.
- 05
VAT
In Europe it is inside the price, not added to it. Treat gross as revenue and every margin you calculate is wrong.
Ch. 02 · A month, daily
Every day, not every month
Which days actually made money
A monthly total hides the days that lost money. This is the screen you get — switch the range, then pick any day to see how its number was reached.
DashboardDemo data
EUR
Good evening, Daniel
1–30 July 2026 · Demo data
Net Profit
€13,657
after every cost26 of 30 up
Revenue
€51,670
before costs30 days
Fees & Returns
€1,966
fees + refunds2.1% returns
Margin
26.4%
net / revenuekept per €1
Daily net profit
Click a bar to open the day
Expense breakdown
€38,013 of €51,670Advertising€13,049
Cost of goods€13,697
VAT · OSS€9,301
Returns€1,086
Shopify fees€880
Ch. 03 · The line
The line that matters
Not revenue — net profit, month by month, after everything. The gap between the two lines is what the month actually cost you.
Net profit · Jul 2026
€2,521
Revenue
€7,940
Net profit
€2,521
Margin
31.8%
RevenueNet profitthe gap is ads, goods, fees and VAT
Net margin
Of every €100 that came in during Jul 2026, €31.75 stayed with you.
Margin in Aug 202524.0%
Ch. 04 · VAT
Built here, not ported here
VAT sits inside every European sale
US tools add sales tax on top and call the rest revenue. In the EU it is already in the price — and the rate depends on where the buyer is.
VAT by destination · this month
Netherlands · 21%−€280
France · 20%−€232
Estonia · 22%−€238
Germany · 19%−€156
Sweden · 25%−€145
€1,051 of what looked like revenue was never yours.
EU OSS threshold
€4,710
of the €10,000 cross-border limit
Cross it and you must charge each buyer’s national rate. Profflow tells you before you get there, not after.
Ch. 05 · Your figures
Try your own numbers
Move the slider.
Watch it disappear.
This runs the identical calculation the dashboard runs — not a marketing approximation of it.
Monthly revenue
€24,000
Ads−€5,280
Cost of goods−€6,885
Shipping & packaging−€1,410
Payment fees−€655
VAT · OSS−€4,328
Fixed costs−€900
You keep
18.9% net margin
Ch. 06 · What it is not
Priced flat. Built for the EU.
The others were built for US stores and priced on your turnover.
| OursProfflow | Triple Whale | TrueProfit | Polar | |
|---|---|---|---|---|
| Entry price | €68.90/mo, VAT in | $219/mo | $35/mo | On request |
| Contract | Monthly, cancel anytime | 12 months | Monthly | Annual |
| Extra cost per order | None | Scales by GMV | Up to $1,000 | Scales by GMV |
| EU VAT & OSS | Built in | |||
| Data hosted in the EU | Yes | US-first | US-first | US-first |
| Cash flow forecast | Built in | Add-on | ||
| Multi-touch attribution | Yes | Limited | Yes | |
| Time to first number | ~2 minutes | Onboarding | App install | Demo call |
Competitor figures taken from their own public pricing pages, checked on 12 August 2026. Plans change — tell us at hello@profflow.co if anything here is out of date and we will correct it. Logos and names are the property of their owners and are shown here to identify what is being compared.
Ch. 07 · Starting
Two minutes to your first real number
No install queue, no approval wait, no demo call.
Step 02
Paste a read-only token
From your Shopify admin. We never write to your store.
Step 03
Answer four questions
COGS, shipping, payment fees, fixed costs.
What Profflow is not
Not an ad platform. It reads your spend, it does not buy media.
Not an accountant. It prepares the figures, it does not file your returns.
Not a CRM, and it never will be.
Not multi-touch attribution. If that is what you need, Triple Whale does it better.
Ch. 08 · Begin
Start with the truth.
Connect the store read-only and the first real number is two minutes away. Nothing is charged for 14 days, and the price after them is the one you were shown.