Shopify-nativeTurn store activity into financial control.
Orders, products, payments, acquisition, refunds, VAT and cash flow are interpreted as one Shopify operating model.
- Product contribution
- Profit ROAS
- Tax in cash flow
AI Operations for ecommerce brands
Profit after VAT.
And the return, prepared.
Profflow reads the business behind every sale, explains what changed, forecasts what follows and prepares the next decision.
Profflow OS Reading your accounts
Acquisition
Spend by ad setPayments
Fees actually chargedProfflow IntelligenceNet profit, VAT and the cost model, in one place
- Reconcile
- Explain
- Forecast
- Recommend
01DecisionThe one thing worth doing, with its working
02ForecastCash and profit ahead, with a range
03ActionCarried out only once you approve it
01 / The dashboard
Every part of the screen,
and what it is for.
The panel a store opens each morning, with each thing it does named where it stands.
- 01
Headline figures
Net profit first, then revenue, margin and ad spend, each against last month.
- 02
Reading
Shopify, your ad accounts and payments. Read-only, synced nightly.
- 03
Every screen
Analytics, planning and finance: the same month, deeper.
- 04
Revenue by day
Every day of the month, the best and the worst marked.
- 05
Insights and Ask AI
The month in a sentence, from your own figures. Ask follow-ups.
- 06
Any period
This month, a range or a comparison; the whole panel follows.
- 07
Store level
The month’s health in one number: margin, returns, ad return, growth.
- 08
VAT, taken out
The VAT inside your prices, by destination under OSS, before profit.
- 09
Where it went
Every cost of the period, largest first: goods, VAT, ads, fees.
02 / The product
Analytics tells you what happened.
Profflow tells you what to do.
What it reads
Profflow continuously reads the financial and operating signals already present in the business. It turns those signals into a complete view of profit, cash and the decisions behind both.
What it is built on
Your Shopify store is the model. Ad accounts and payment processors add measured costs to it; none of them is required to start.
03 / Financial control
One business model.
Many ways into it.
Start with the question that matters today. Every view uses the same underlying revenue, cost and timing model.
- 01Shopify
Real net profit
One retained-profit figure after goods, ads, fees, refunds, shipping and VAT.
- 02Shopify
Daily P&L
A complete result for every trading day, with the costs that made it green or red.
- 03Financial control
Cash-flow forecast
See the effect of payout timing, fixed costs and planned commitments before the balance moves.
- 04Advertising
Profit ROAS
Measure acquisition against contribution after variable costs, not attributed revenue alone.
- 05European commerce
EU VAT & OSS
Keep VAT inside the operating model, split by destination and visible before filing.
- 06Billing
Invoices
Create sequential, tax-correct invoices from the information already in Profflow.
- 07Per product
Product contribution
Rank products by what they leave after discounts, VAT and their own cost — with each row saying whether that cost was real or estimated.
- 08Forward view
Forecast
Revenue, profit and orders projected forward, each with a range measured from how far the same method missed this store’s own history.
- 09Promotions
Discount profitability
What a promotion gave away out of contribution rather than revenue, and the extra volume it needed to break even.
- 10Trust
Reconciliation
The identities that must hold to the cent, the coverage checks and the variances worth naming — run on every load.
- 11Watching
Alerts
Eight rules watching profit, margin, revenue, ROAS and runway against lines you set — each alert carrying the threshold it crossed.
- 12Written
Briefing
What happened, what moved, what to watch and what to do — written from the figures on the screen, the same way twice for the same period.
- 13Explanation
Root-cause analysis
The change in profit split exactly into the lines beneath it, adding back to the cent, with the largest mover named.
- 14What to do next
Recommendations
Ranked by money a month, with the arithmetic on the card, a confidence about the inputs and the risk if it goes the other way.
- 15One number
Financial health
One score from margin, runway, ad return, refunds and growth — and any component it cannot measure is dropped rather than guessed.
- 16Measured cost
Payment fees
What Stripe, PayPal and Klarna actually charged, day by day, with the days they did not cover filled from your rate and labelled.
- 17Against what
Period comparison
A period is a pair of dates, the whole screen answers for it, and the comparison is the equally long stretch immediately before.
- 18Getting it out
Accounting export
The P&L as a file, built from the same computation the dashboard renders, with measured and estimated still marked apart.
04 / Continuous operation
From raw signal
to the next move.
Observe
Orders, fees, refunds, ads, payouts and costs arrive as business signals.
Detect
Profflow finds the movement that changed profit, margin or cash.
Explain
The cause is written plainly and connected to the figures behind it.
Forecast
Measured history becomes a labelled view of what may happen next.
Recommend
Profflow prepares a decision and shows the expected trade-off.
Act
You approve consequential changes. Profflow never silently takes control.
05 / Native by design
Choose the business
you actually operate.
Shared intelligence does not mean flattened data. The language, economics and daily questions stay native to each platform.
Shopify-native06 / Control
Intelligence with
receipts.
- Read-only by default
Profflow observes permitted sources and does not silently change them.
- Measured stays measured
Actual charges remain distinct from estimates and forecasts.
- Every answer has context
Conclusions carry the figures and periods that produced them.
- You remain the operator
Recommendations can be prepared; consequential action stays yours.
About
Profflow.
Can’t find the answer to your question?
Contact us by clicking here.
No. Advertising is one input inside a wider profit and cash model. Profflow follows what happened after the sale as well as what produced it.
Not by default. Connections are read-only, and consequential actions remain yours to review and approve.
Orders, refunds and connected charges are measured. Forecasts and estimates are labelled separately so they cannot quietly look like booked results.
Put the whole business in context.
Start with your Shopify store. Profflow builds the operating model around the business you already run.