Daily P&LDaily resultLive
A month is not
one number.
Net profit for every trading day, each one shown after ad spend, fees, refunds and VAT — so a good week with two bad days stops averaging into a shrug.
Measured, not estimated EU-hosted Read-only by default
01 / The case for it
A month is an average, and an average hides.
Without it
Thirty days collapse into one figure, and the days that lost money disappear into the days that did not. The month looks fine. Two of its days were not, and those are the two worth an evening.
What Profflow does
A complete result for every date.
Each day carries its own revenue, advertising, goods, fees, refunds and share of the fixed costs, and ends on its own profit. The month is built up from the days rather than spread back across them.
02 / What it looks like
Thirty-one results, not one average
Best day €184Worst day −€61Each bar is one trading day, after every cost
Twenty-four days in profit, seven not. The month came to €2,521 — but the two worst days are the ones worth an evening, and a monthly figure never shows them.
Same month, same store. One day turned £350 into £133; the other spent £105 to take £138 and closed below zero. 28 of the 30 days were in profit — and the month still made £2,521, which is exactly why the other two never come up.
03 / Worth understanding
What a month hides
An average is a place to hide
Thirty-one days collapse into one figure and the losing days disappear into the winning ones. The month looks fine. Three of its days were not, and they are the only days with anything to learn from.
A day is a complete result, not a slice
Each date carries its own revenue, advertising, goods, fees, refunds and its share of the fixed costs, and ends on its own profit. The month is built up from the days rather than spread back across them, which is why a bad Tuesday stays a bad Tuesday.
Refunds belong to the day of the order
A refund issued on the 20th against an order from the 2nd belongs to the 2nd. Counted on the day it was issued, it makes one day look worse than it was and an earlier one better — and the two errors do not cancel out, they just move.
04 / What it is built from
Daily P&L is assembled
from accounts you already run.
01Daily orders02Refunds by date03Ad spend by day04Payment fees05VAT accrued06Fixed-cost share
Daily P&L
A result per dayRed days namedRefund timingWeekday patterns05 / How it is worked out
From the account
to the figure on the screen.
- 01ReadsOrders, refunds, fees and spend, stamped with the day they happened.
- 02BuildsA complete profit result for each date, not a running revenue line.
- 03MarksThe days that made money and the ones that quietly did not.
- 04Rolls upWeeks and the month, from the days rather than an average.
Asked of the figures
Why was Tuesday red when sales looked normal?
Takings were average, but two refunds and a heavier ad day pulled the day £61 below zero. The rest of the week carried it.
How Profflow reasons06 / What it lets you do
What follows
from getting Daily P&L right.
A result per day
Each date shown after spend, fees, refunds and VAT — not a gross line.
Red days named
The days that lost money are surfaced, not buried in a monthly average.
Refund timing
A refund lands on the day it happened, so the P&L stays honest.
Weekday patterns
See which days of the week actually carry the month.
Week and month roll-up
Totals built from the days rather than an average of them.
Traceable to orders
Open a day and read the orders and costs behind its number.
07 / How the figure is kept honest
The same four rules,
on every screen.
Profflow observes the accounts it is connected to. It does not write an order, a price, a campaign or a payout back to any of them.
A charge read from an account is labelled measured. Anything modelled — a forecast, a projection, a filled gap — is labelled as such on the screen it appears on.
Follow any number to the dated rows underneath it. A figure nobody can check is a figure nobody acts on.
The product prepares a decision and shows the evidence. Nothing consequential happens until you say so.
Questions
About Daily P&L.
- Why not just divide the month by thirty?
- Because an average hides the days that lost money. A month is a sequence of results, and the bad days are the ones worth seeing.
- Where do the daily costs come from?
- Orders, refunds and fees are stamped with their date; fixed costs are spread evenly across the period rather than dumped on one day.
- Can I see the orders behind a day?
- Yes. Every day opens to the orders, refunds and costs that produced its figure.
- Does it work before a full month of data?
- Yes. Each day stands on its own, so the view is useful from the first trading day.
One operating system
The rest of the picture,
one view away.
Each part is useful on its own. Profflow holds them in one model, so a figure here carries the context from everywhere else.
See the whole productSee Daily P&L on your own figures.
Net profit for every trading day, each one shown after ad spend, fees, refunds and VAT — so a good week with two bad days stops averaging into a shrug.