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Profflow vs Hyros

Two tools.
Two different questions.

Hyros is attribution and call tracking. It claims the sales Meta and Google miss, then sends that data back so the platforms optimise on better signal. It is not a profit tool and does not present itself as one. Profflow does not really compete with it — the two answer different questions, and a store spending seriously on ads can reasonably run both.

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Checked 20 September 2026 against Hyros’s own public pages. Not affiliated with Hyros.

What it is forKnowing what the month madeKnowing which advertisement caused the sale, and feeding that back
Who it is built aroundA store owner in EuropeA media buyer, an agency, or a business that closes on the phone
How it is pricedPublished, on the pricing pageQuoted on a setup call; no figure published
Where it is strongestThe arithmetic under a profit figureTracking quality, and what it does with it

How each one gets its numbers

Two products can read the same accounts and still answer different questions. This is the part that decides which.

Profflow

Net profit after every cost, day by day

A finished financial model of one store. Fixed screens, no building required.

Profflow connects to the accounts a store already runs — the store platform, the ad accounts, the payment processors — and reads them. Nothing is written back; every connection is read-only, and stays read-only.

What comes back is put through one model: revenue, refunds, VAT, cost of goods, payment and platform fees, advertising and fixed costs, resolved to the day an order was placed rather than the day money moved. Costs carry the date they changed, so a month that has closed keeps the figures it closed with.

The result is a single figure with its arithmetic attached. Every number on every screen can be opened to the lines beneath it, because a profit figure nobody can check is a profit figure nobody will act on.

Built for Shopify stores selling in Europe.

Hyros

Tracking sales back to the advertisement that caused them

A tracking layer that feeds the ad platforms, with an API and an MCP connection on top.

Hyros tracks visitors and sales across channels and devices, and its claim is that it catches conversions the ad platforms do not report. Their own illustration puts the gap at around 30% on the ad sets shown.

The second half is what the tracking is for: measured conversions are sent back to Meta and Google so their targeting optimises on real sales rather than platform-reported ones. Their public figures are a 15–20% improvement in ad return and a 10–15% fall in cost per acquisition, offered with a guarantee.

Around that sits an API and an MCP connection, so the tracking data can be pulled into an external assistant or a reporting stack and turned into whatever a team needs. What is not there, anywhere in their public material, is cost of goods, VAT or a profit and loss statement.

Built for Advertisers, agencies, info and call-based businesses as well as stores.

What “after every cost” means

A month of orders, and what was left of it. Every line below is read from an account rather than typed into a settings page, and the arithmetic is printed so it can be checked.

Revenue€7,940What the store platform reports. Where most dashboards stop.
Refunds−€167Taken off the month they belong to, not the month they were issued.
VAT inside the price−€1,429Never the store’s money. In Europe it sits inside the price, not on top of it.
Cost of goods−€2,103At the cost each item carried on the day it sold.
Payment fees−€135Read from the payment accounts. Measured, not a percentage guessed at.
Advertising−€1,180Every connected ad account, spend as billed.
Fixed costs−€405Rent, tools, salaries — the costs that arrive whether or not anything sells.
Net profit€2,52131.8% of revenue. The figure the month actually made.

Side by side

Grouped by the question being asked. “Not documented” means their public pages do not say — their dashboards need an account, and this page was written without one.

The profit question
What it doesProfflowHyrosWhat that means
Net profit after every costHyros reports on ad return: cost per acquisition, ROAS, lifetime value, average order value. Its public pages describe no cost of goods, no VAT and no profit and loss.yesnoHyros reports on ad return: cost per acquisition, ROAS, lifetime value, average order value. Its public pages describe no cost of goods, no VAT and no profit and loss.
VAT inside a European priceNot part of what it does.yesnoNot part of what it does.
Cost of goodsNot part of what it does.yesnoNot part of what it does.
Payment fees measured, not typedNot part of what it does.yesnoNot part of what it does.
Fixed costs in the figureNot part of what it does.yesnoNot part of what it does.
Advertising
What it doesProfflowHyrosWhat that means
First-party trackingThis is their product, and it is what they are known for. Ten years of work sits in it.yesyesThis is their product, and it is what they are known for. Ten years of work sits in it.
Catching sales the platforms missOur pixel reports what it can see under consent. Theirs is built specifically to close that gap and they publish a figure for it.in partyesOur pixel reports what it can see under consent. Theirs is built specifically to close that gap and they publish a figure for it.
Sending conversions back to the platformsTheirs, to Meta and Google. Ours is planned and not built.noyesTheirs, to Meta and Google. Ours is planned and not built.
Call trackingTheirs, for businesses that close on the phone. We do not have it and are unlikely to.noyesTheirs, for businesses that close on the phone. We do not have it and are unlikely to.
Lifetime value by channelTheirs is a headline metric. Ours reports by channel over the periods the dashboard covers.in partyesTheirs is a headline metric. Ours reports by channel over the periods the dashboard covers.
Break-even ROAS per channelThe ad return a channel must clear before it makes money, worked from that channel’s own margin. Not something their public pages describe.yesnot documentedThe ad return a channel must clear before it makes money, worked from that channel’s own margin. Not something their public pages describe.
Working with the data
What it doesProfflowHyrosWhat that means
Ask questions of your own figuresThey offer an API and an MCP connection so an external assistant can analyse the tracking data. Ours answers inside the dashboard, with the lines behind the answer.yesin partThey offer an API and an MCP connection so an external assistant can analyse the tracking data. Ours answers inside the dashboard, with the lines behind the answer.
Build your own reports and appsTheir API and MCP are built for exactly that. Ours are fixed screens plus exports, an API and a Google Sheets feed.in partyesTheir API and MCP are built for exactly that. Ours are fixed screens plus exports, an API and a Google Sheets feed.
A morning brief on TelegramNot something their public pages describe.yesnot documentedNot something their public pages describe.
Commercials
What it doesProfflowHyrosWhat that means
Published priceHyros quotes on a setup call and scales with tracked revenue; no figure is published, and at the time of checking their pricing page did not resolve. Ours is on the pricing page.yesnoHyros quotes on a setup call and scales with tracked revenue; no figure is published, and at the time of checking their pricing page did not resolve. Ours is on the pricing page.
Free to try without a cardTheirs starts with a booked call and a setup. Our live demo runs the whole product on a full month of figures, without a card.yesnoTheirs starts with a booked call and a setup. Our live demo runs the whole product on a full month of figures, without a card.
A guarantee on the resultThey publish one: your ads grow or you do not pay. We do not offer that, because the thing we sell is a measurement, not an uplift.noyesThey publish one: your ads grow or you do not pay. We do not offer that, because the thing we sell is a measurement, not an uplift.

The parts worth explaining

These two are not really rivals

Most comparison pages are written between products that do the same job. This one is not. Hyros measures advertising and feeds the platforms; Profflow measures what a business kept. Neither one substitutes for the other.

The reason they end up on the same shortlist is the word “tracking”. A store owner looking at a Meta dashboard that reports more revenue than the bank account has seen is told to buy attribution, and buying attribution does fix the attribution problem — it does not tell them what the month made.

If you are spending enough on ads for a 15% improvement in ad return to matter, theirs is a serious product and the case for it is straightforward.

What ROAS cannot tell you

A 3.0× return on ad spend sounds healthy. Whether it is depends on what is inside the price: VAT, the cost of the goods, the payment fee, the share of the returns, and the fixed costs that arrive whether or not the advertisement worked.

With a 31.8% net margin, the ad return a channel has to clear before it adds anything is around 1.9×, and it differs by channel because the products each one sells differ. A store optimising to a blended 3.0× can be scaling the channel that loses money and cutting the one that does not.

That is the figure Profflow puts next to ROAS: break-even, per channel, from that channel’s own margin. It is not a substitute for good attribution — it is the thing good attribution should be measured against.

Running both

There is no conflict. Hyros tracks and feeds the platforms; Profflow reads the store, the ad accounts and the payment processors, and reports what was left.

A store doing both gets the cleaner click-to-sale trail from one and the profit arithmetic from the other, and pays two bills. Whether that is worth it depends on how much is going through the ad accounts.

If only one of the two, the test is simple: if the decision in front of you is which advertisement to run, buy tracking. If it is whether the month made money and where it went, buy the profit model.

Where Hyros is ahead

Written at the same length as everything else on this page. A comparison that finds the other product has no strengths is an advertisement.

Tracking quality

Catching the sales the ad platforms miss is the whole product, and they have built it for a decade. Their own material puts the gap at around 30% on the accounts they show, backed by a guarantee.

Feeding the platforms

Sending measured conversions back so Meta and Google optimise on real sales. This changes how the advertising performs, not only how it is reported.

Beyond ecommerce

Calls, coaching, SaaS trials, high-ticket closing — business models a store-only tool does not serve at all.

Openness

An API and an MCP connection that let a team build custom reports, dashboards and apps on top of the tracking data.

Which one to pick

Choose Hyros if

Your decision is which advertisement to run, you spend enough for a percentage point of ad return to matter, and you need the cleanest possible click-to-sale trail — or your business closes on the phone.

Choose Profflow if

Your decision is whether the month made money and where it went if it did not: VAT, goods, fees, refunds and the costs that arrive regardless.

Free for your first 2 months, then £163 a month. The demo is free and needs no card.

Questions people ask

Does Hyros calculate profit?
Not in anything they publish. It reports ad return, cost per acquisition, lifetime value and average order value. There is no cost of goods, VAT or profit and loss in their public material.
Does Profflow replace Hyros?
No. We do not send conversions back to the ad platforms, we do not do call tracking, and our pixel is not built to close the gap theirs is built to close.
Should I buy both?
If advertising is the largest line in your business, quite possibly. If it is not, start with the one that answers the question you actually have.
Why compare them at all, then?
Because stores ask. Both get described as “tracking”, and the difference between tracking a sale and counting what was left of it is worth writing down.

How this page was written

Their own pages, nothing else

Every claim comes from the company’s pricing page, developer documentation or help centre, each linked at the foot of the page. No review sites, no third-party roundups, no claims repeated from somebody else’s comparison.

Silence is not a no

Where a public page does not answer a question, the table says “not documented”. Their dashboards need an account, and this page was written without one.

Their strengths in full

Each page has a section on what the other product does better, written at the same length as the rest. Three of them do things Profflow does not do at all.

Dated, and correctable

Checked 20 September 2026. Products change weekly; if something here has gone stale, tell us and it is fixed.

Where this came from

Prices and features change. If something here is out of date, tell us and it will be corrected. Prices shown in GBP.

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