THE OPERATING VIEW FOR SHOPIFY STORES
Know what you earn. Understand what you spend.
Profflow brings orders, advertising and costs together, so your next decision starts with the whole picture.
Launch offer: Free for your first 2 months, then £163 a month · cancel anytime
Good morning
Net profit
£2,521
↑2.5% vs June
Revenue
£7,940
↑0.4% vs June
Margin
31.8%
↑0.7 pts vs June
Ad spend
£1,180
↓3.7% vs June
£7,940
Revenue, July · by day
↑0.4% over June
You kept 31.8% of every sale in July — £2,521 after every cost.
Revenue
£7,940 32% kept
VAT this period
ExampleA Shopify store selling from EstoniaJuly 2026
£7,940 in→£2,521 kept31.8%
Sales are the beginning of the story. See what remains after goods, advertising, fees and refunds, with VAT taken into account.
Kept per £1 of spend, after every costBreak-even £1.00
Best day £133 · worst £-47. A stronger sales day does not always mean a better profit day.
See advertising inside the full profit picture. Compare sales with what it took to generate them, and understand why a busy day can still lose money.
You kept £2,521 from £7,940 in revenue — a 31.8% margin.
The largest cost was goods at £2,103. Advertising accounted for another £1,180, and £1,429 was never yours to keep.
Give your numbers a voice. Ask about costs, profit and changes in your business, then follow the data behind the answer.
Commerce1/8
Advertising2/7
Payments3/9
Lifecycle & support1/6
Logistics0/5
Finance & data2/6
Connects todaySoonPlanned
Your store stays yours.
Connections observe, never rewrite.
Profit, costs and advertising.
The same business, finally together.
Where the money wentJuly 2026
31.8% margin · every line adds back to revenue
What stayed after the tax inside the price, goods, fees, refunds, ads and fixed costs — worked out order by order, every line marked measured or estimated.
TAKE A CLOSER LOOKProfit by channelafter its own ads
ChannelSpendKeptOn profit
Judged by what the products left, not by the revenue in the ad account
Every campaign, ad set and creative judged by what its products leave per unit — not by the revenue its ad account reports.
TAKE A CLOSER LOOKVAT this periodtaken out
£1,429
Inside every price, out before anything is called profit
The VAT inside every European price, taken out first and split by destination — the figure the OSS return asks for, per country.
TAKE A CLOSER LOOKThe operatorwaiting for you
When profit falls it proves which line took the money, prices three ways out in cash, and waits for your approval before it pauses an ad set or moves a budget.
TAKE A CLOSER LOOKNet profit, and what is nextwith its range
FebMarAprMayJunJulAug–Oct
Payouts, fixed costs and planned spend projected forward with a range, so a quiet month is visible before it arrives.
TAKE A CLOSER LOOKPRICING
Every plan reads the same accounts and produces the same figures. What changes is how many stores it covers and how much reasoning it does for you.
£163Free
For your first 2 months, then £163/month. Cancel anytime.
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What is included:
£295Free
For your first 2 months, then £295/month. Cancel anytime.
Limited access
What is included:
£506/month, cancel anytime
What is included:
Start with Shopify. Add the ad accounts and payment processors your business uses.
Bring your costs into the picture and check the first profit breakdown.
Explore what changed. Ask a better question. Make your next move.
Free for your first 2 months, then £163 a month · cancel anytime
Every line of the subtraction, and where each one comes from.
VAT £6,400 · Ads, fees & returns £8,528 · Goods & shipping £13,600
Shipping at 6% of sales, payment fees 2.9% and returns 4% assumed. Set all seven →
profflow.co is the European storefront and /uk the British one; each plan opens exactly what its card lists; Log in is back in the bar.
v0.4.7.1September 2026First-party visits and checkouts, consent-aware; every connected source pulled again each night; Klaviyo revenue and a Google Sheets feed.
v0.4.7September 2026A morning brief on Telegram, alerts when a line moves, and questions answered from your own figures.
v0.4.6September 2026Exports, API keys, nightly sync to your own database, team roles and two-factor sign-in.
24 September 2026 · Customs & dutiesSince 1 July 2026 every low-value parcel entering the EU pays customs duty again — €3 per item, until 1 July 2028. Who pays it, how it is counted, and where it belongs in your profit.
24 September 2026 · VAT & OSSThe July–September return is due by 31 October. Four standard rates have changed since 2024, and the EU’s VAT in the Digital Age package reshapes the One-Stop Shop from 2027. A checklist for a Shopify store selling across the EU.
24 September 2026 · ShopifyA new admin, a redesigned payouts page, multi-currency payouts in France, a change to how sessions are counted, and duty data in analytics. Which of this month’s releases change a number you report, and which only change how it looks.
